Most popular online product categories Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jun 27, 2025

According to a 2023 survey conducted in Vietnam, approximately **** percent of respondents stated they purchased clothes and footwear online, making it their most popular online purchase category. In comparison, nearly three percent of the survey participants purchased luxury goods through online channels.

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Most popular online product categories among consumers in Vietnam as of January 2023

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Release date

April 2023

Region

Vietnam

Survey time period

January 2023

Number of respondents

1,140 respondents

Age group

18 years and older

Special properties

among respondents nationwide

Method of interview

Online survey

Supplementary notes

Original question: "What product category do you prefer to shop online?"

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Statistics on " FMCG market in Vietnam "

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Food and beverages

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Topics

FMCG market in VietnamRetail sector in VietnamCosmetics market in VietnamBeer industry in VietnamCoffee market in Vietnam
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