The leading reason domestic overnight tourists visited Victoria, Australia was for holiday purposes, with almost 13.7 million tourists visiting the state for this reason in the year ended December 2024. Victoria also welcomed over 9.5 million domestic overnight tourists visiting friends and family that same year.
Number of domestic overnight visitors to Victoria, Australia in 2024, by purpose of visit
(in millions)
Components may not add to total as visitors may visit more than one state/territory on a trip or may report several purposes for visiting various locations on a trip.
Survey conducted among Australian residents aged 15 years or older.Â
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Tourism Research Australia. (March 26, 2025). Number of domestic overnight visitors to Victoria, Australia in 2024, by purpose of visit (in millions) [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1382045/australia-number-of-domestic-overnight-visitors-vic-by-purpose-of-visit/
Tourism Research Australia. "Number of domestic overnight visitors to Victoria, Australia in 2024, by purpose of visit (in millions)." Chart. March 26, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1382045/australia-number-of-domestic-overnight-visitors-vic-by-purpose-of-visit/
Tourism Research Australia. (2025). Number of domestic overnight visitors to Victoria, Australia in 2024, by purpose of visit (in millions). Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1382045/australia-number-of-domestic-overnight-visitors-vic-by-purpose-of-visit/
Tourism Research Australia. "Number of Domestic Overnight Visitors to Victoria, Australia in 2024, by Purpose of Visit (in Millions)." Statista, Statista Inc., 26 Mar 2025, https://www.statista.com/statistics/1382045/australia-number-of-domestic-overnight-visitors-vic-by-purpose-of-visit/
Tourism Research Australia, Number of domestic overnight visitors to Victoria, Australia in 2024, by purpose of visit (in millions) Statista, https://www.statista.com/statistics/1382045/australia-number-of-domestic-overnight-visitors-vic-by-purpose-of-visit/ (last visited June 07, 2025)
Number of domestic overnight visitors to Victoria, Australia in 2024, by purpose of visit (in millions) [Graph], Tourism Research Australia, March 26, 2025. [Online]. Available: https://www.statista.com/statistics/1382045/australia-number-of-domestic-overnight-visitors-vic-by-purpose-of-visit/
