Customer satisfaction score of major supermarkets in Japan 2024

Published by Statista Research Department, Mar 5, 2025

OK was the supermarket brand showing the highest customer satisfaction in Japan as revealed in a survey conducted in May 2024. The discount store is operated by OK Corporation primarily in the Kanto region and Osaka Prefecture and received a customer satisfaction index score of 76.3 points.

Leading supermarkets based on customer satisfaction index in Japan as of May 2024

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Release date

August 2023

Region

Japan

Survey time period

May 15 to 28, 2024

Number of respondents

23,724*

Special properties

five leading brands

Method of interview

Online survey

Supplementary notes

*The survey was conducted among 23,724 respondents for 74 businesses and brands across 10 major retail segments.

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Overview

5

Customer experience

5

Customer service

5

Customer harassment

5

Loyalty marketing

5

Satisfaction index

5

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Topics

Customer satisfaction in JapanCustomer satisfaction in AustraliaRetail trade in JapanShopping behavior in JapanDigital shopping behavior in Japan
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