The source estimated that, in 2023, beauty and hygiene brands' digital advertising spending in Brazil surpassed 120 million U.S. dollars, up 84 percent from less than 66 million dollars a year earlier. According to the same source, O Boticário, Natura, and Nivea were among Brazil's top online beauty and hygiene advertisers.
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
Supplementary notes
The date of release is the date of access.
Numbers have been rounded.
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Admetricks. (March 22, 2024). Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1383247/brazil-beauty-digital-advertisers/
Admetricks. "Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars)." Chart. March 22, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1383247/brazil-beauty-digital-advertisers/
Admetricks. (2024). Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1383247/brazil-beauty-digital-advertisers/
Admetricks. "Beauty and Hygiene Brands' Estimated Digital Advertising Spending in Brazil from 2018 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/1383247/brazil-beauty-digital-advertisers/
Admetricks, Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1383247/brazil-beauty-digital-advertisers/ (last visited June 07, 2025)
Beauty and hygiene brands' estimated digital advertising spending in Brazil from 2018 to 2023 (in million U.S. dollars) [Graph], Admetricks, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/1383247/brazil-beauty-digital-advertisers/
