In 2022, the games content and service market in the United Kingdom amounted to to 5.38 billion British pounds. The biggest segment was in-game and downloadable content, which accounted for 56.6 percent of total consumer spending. Gaming subscription revenues in the UK increased their market share to 13.6 percent of the expenditure.
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Distribution of video games content and service market in the United Kingdom (UK) in 2021 and 2022, by monetization
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Distribution of video games content and service market in the United Kingdom (UK) in 2021 and 2022, by monetization
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subscriptions charged via mobile IAP are included in "in-game and downloadable content"
Supplementary notes
Values may not sum up to 100 percent due to rounding.
Subscription monetization includes console, mobile, PC and cloud games subscription services and PC games that include paid-for subscriptions. It does not include mobile games with subscriptions charged through IAPs.
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Ampere Analysis, & gamesindustry.biz. (February 20, 2023). Distribution of video games content and service market in the United Kingdom (UK) in 2021 and 2022, by monetization [Graph]. In Statista. Retrieved June 16, 2025, from https://www.statista.com/statistics/1383701/uk-games-content-and-services-share-by-monetization/
Ampere Analysis, und gamesindustry.biz. "Distribution of video games content and service market in the United Kingdom (UK) in 2021 and 2022, by monetization." Chart. February 20, 2023. Statista. Accessed June 16, 2025. https://www.statista.com/statistics/1383701/uk-games-content-and-services-share-by-monetization/
Ampere Analysis, gamesindustry.biz. (2023). Distribution of video games content and service market in the United Kingdom (UK) in 2021 and 2022, by monetization. Statista. Statista Inc.. Accessed: June 16, 2025. https://www.statista.com/statistics/1383701/uk-games-content-and-services-share-by-monetization/
Ampere Analysis, and gamesindustry.biz. "Distribution of Video Games Content and Service Market in The United Kingdom (Uk) in 2021 and 2022, by Monetization." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1383701/uk-games-content-and-services-share-by-monetization/
Ampere Analysis & gamesindustry.biz, Distribution of video games content and service market in the United Kingdom (UK) in 2021 and 2022, by monetization Statista, https://www.statista.com/statistics/1383701/uk-games-content-and-services-share-by-monetization/ (last visited June 16, 2025)
Distribution of video games content and service market in the United Kingdom (UK) in 2021 and 2022, by monetization [Graph], Ampere Analysis, & gamesindustry.biz, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1383701/uk-games-content-and-services-share-by-monetization/
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