Ulta.com visitors aged 25 to 34 were most likely to visit the site in April 2024, representing about one-third of website visits. The 35 to 44-year-old age group was the second most popular age group on ulta.com, accounting for around one-fifth of website traffic.
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Age distribution of visitors to ulta.com worldwide in April 2024
Characteristic
Share of visitors
18-24
13.84%
25-34
33.38%
35-44
19.64%
45-54
16.03%
55-64
11.07%
65+
6.04%
0%5%10%15%20%25%30%35%40%
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SimilarWeb. (May 15, 2024). Age distribution of visitors to ulta.com worldwide in April 2024 [Graph]. In Statista. Retrieved July 26, 2025, from https://www.statista.com/statistics/1383888/distribution-ulta-website-visitors-age/
SimilarWeb. "Age distribution of visitors to ulta.com worldwide in April 2024." Chart. May 15, 2024. Statista. Accessed July 26, 2025. https://www.statista.com/statistics/1383888/distribution-ulta-website-visitors-age/
SimilarWeb. (2024). Age distribution of visitors to ulta.com worldwide in April 2024. Statista. Statista Inc.. Accessed: July 26, 2025. https://www.statista.com/statistics/1383888/distribution-ulta-website-visitors-age/
SimilarWeb. "Age Distribution of Visitors to Ulta.Com Worldwide in April 2024." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1383888/distribution-ulta-website-visitors-age/
SimilarWeb, Age distribution of visitors to ulta.com worldwide in April 2024 Statista, https://www.statista.com/statistics/1383888/distribution-ulta-website-visitors-age/ (last visited July 26, 2025)
Age distribution of visitors to ulta.com worldwide in April 2024 [Graph], SimilarWeb, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1383888/distribution-ulta-website-visitors-age/
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