Shopping channel preference among U.S. millennials & Gen Z for clothes and shoes 2023

Published by
Kasia Davies
,
Jan 14, 2025
In 2023, some two-thirds of millennials in the United States said they would do most of their clothing and footwear shopping online if they had the choice. Only about 14 percent of millennial consumers had a preference for buying such products in physical stores.

Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in the United States in 2023

CharacteristicOnlineIn-store
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Statistic: Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in the United States in 2023

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Sources

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Release date

May 2023

Region

United States

Survey time period

January to March, 2023

Number of respondents

minimum 1,000*

Supplementary notes

The source explains that missing percentage points to 100 percent make up the population with a neutral preference.

* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.

The release date is the date of access.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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Generational fashion e-commerce in the United StatesU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorGen Z online beauty shoppersFashion e-commerce in the United States
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