Shopping channel preference among U.S. millennials & Gen Z for home & garden 2023

Published by
Kasia Davies
,
Jan 14, 2025
Given the choice, more than half of millennials surveyed in the United States said they would prefer to shop mostly online for home and garden products in 2023. At just over 40 percent, Gen Z also leaned more towards online than in-store shopping for such goods.

Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for home and garden products in the United States in 2023

CharacteristicOnlineIn-store
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Showing entries 1 to 2 (2 entries in total)
Statistic: Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for home and garden products in the United States in 2023

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Sources

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Release date

May 2023

Region

United States

Survey time period

January to March, 2023

Number of respondents

minimum 1,000*

Supplementary notes

The source explains that missing percentage points to 100 percent make up the population with a neutral preference.

* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.

The release date is the date of access.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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