Key factors considered important during online purchase decisions New Zealand 2025

Published by Statista Research Department, Jun 10, 2025

In a survey conducted in February 2025 among consumers in New Zealand, around ** percent of respondents decided to shop from a particular online store due to discounted products or special offers. The retailer being based in New Zealand was the next most important deciding factor among those surveyed.

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Leading factors considered important when deciding where to shop online among consumers in New Zealand as of February 2025

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Source

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Release date

June 2025

Region

New Zealand

Survey time period

February 2025

Number of respondents

600 respondents

Age group

18 years and older

Special properties

respondents are shoppers with varying frequencies of online shopping, excluding those who do not shop online regularly

Method of interview

Online survey

Supplementary notes

Survey question: When deciding which store to buy from online, where similar products are offered, what are the most important factors to you?

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