An early 2023 survey conducted in the U.S. found that more people preferred ad-supported over ad-free video streaming services, with ** percent of respondents stating to prefer advertising-based platforms. Whilst 60 to 69-year-olds were most likely to use AVOD services, the typical ad-free consumer was 18 to 29 years.
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DeepIntent. (May 11, 2023). Preference of ad-supported vs. ad-free video streaming services in the United States as of March 2023, by age group [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/1384490/ad-supported-vs-ad-free-video-streaming-us-by-age/
DeepIntent. "Preference of ad-supported vs. ad-free video streaming services in the United States as of March 2023, by age group." Chart. May 11, 2023. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/1384490/ad-supported-vs-ad-free-video-streaming-us-by-age/
DeepIntent. (2023). Preference of ad-supported vs. ad-free video streaming services in the United States as of March 2023, by age group. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/1384490/ad-supported-vs-ad-free-video-streaming-us-by-age/
DeepIntent. "Preference of Ad-supported Vs. Ad-free Video Streaming Services in The United States as of March 2023, by Age Group." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1384490/ad-supported-vs-ad-free-video-streaming-us-by-age/
DeepIntent, Preference of ad-supported vs. ad-free video streaming services in the United States as of March 2023, by age group Statista, https://www.statista.com/statistics/1384490/ad-supported-vs-ad-free-video-streaming-us-by-age/ (last visited June 26, 2025)
Preference of ad-supported vs. ad-free video streaming services in the United States as of March 2023, by age group [Graph], DeepIntent, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1384490/ad-supported-vs-ad-free-video-streaming-us-by-age/
