A February 2023 survey in the United Kingdom (UK) found that around four in ** men became more aware of their personal data collection methods after seeing ads tracking them online. In comparison, about ** percent of women were motivated by this. A further ** percent of men and ** percent of women said they became more conscious of their data privacy after significant data breaches.
The original question was phrased by the source as follows: "You strongly or somewhat agreed that you have become more aware of how your personal information might be gathered and used by advertisers in the past three years. What has made you become more privacy conscious during that time? (Tick all that apply) *respondents who strongly or somewhat agreed with the statement 'I have become more aware of how my personal information might be gathered and used by advertisers in the past three years."
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Nano Interactive. (April 28, 2023). Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by gender [Graph]. In Statista. Retrieved July 24, 2025, from https://www.statista.com/statistics/1384832/uk-personal-data-collection-awareness-change-motivations-by-gender/
Nano Interactive. "Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by gender." Chart. April 28, 2023. Statista. Accessed July 24, 2025. https://www.statista.com/statistics/1384832/uk-personal-data-collection-awareness-change-motivations-by-gender/
Nano Interactive. (2023). Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by gender. Statista. Statista Inc.. Accessed: July 24, 2025. https://www.statista.com/statistics/1384832/uk-personal-data-collection-awareness-change-motivations-by-gender/
Nano Interactive. "Main Motivation of Becoming More Privacy Conscious in The United Kingdom (Uk) as of February 2023, by Gender." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1384832/uk-personal-data-collection-awareness-change-motivations-by-gender/
Nano Interactive, Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by gender Statista, https://www.statista.com/statistics/1384832/uk-personal-data-collection-awareness-change-motivations-by-gender/ (last visited July 24, 2025)
Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by gender [Graph], Nano Interactive, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1384832/uk-personal-data-collection-awareness-change-motivations-by-gender/
