Share of digital content shoppers in Japan Q3 2024, by category

Published by Statista Research Department, Feb 28, 2025

In the third quarter of 2024, movie and TV streaming services were the most common types of digital content purchased among internet users in Japan, with over 17 percent. Streaming services for music content followed with a 12.5 percent share of online users, overtaking individual music downloads.

Share of internet users buying digital content monthly in Japan in the 3rd quarter 2024, by product category

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Release date

February 2025

Region

Japan

Survey time period

Q3 2024

Age group

16 years and older

Special properties

survey among internet users

Supplementary notes

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Statistics on " Online shopping behavior in Japan "

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Other statistics that may interest you Online shopping behavior in Japan

Overview

5

Device usage

5

Platform usage

4

Shopping categories

5

Purchase decision

4

Customer satisfaction

4

Online payment

4

Further related statistics

9

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Topics

Digital shopping behavior in JapanInternet usage in JapanSecondhand goods and reuse in JapanMobile commerce in JapanE-commerce in Japan
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