Japan: share of digital content shopper by category 2024| Statista

In the third quarter of 2024, movie and TV streaming services were the most common types of digital content purchased among internet users in Japan, with over 17 percent. Streaming services for music content followed with a 12.5 percent share of online users, overtaking individual music downloads.

Share of internet users buying digital content monthly in Japan in the 3rd quarter 2024, by product category

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Release date

February 2025

More information

Region

Japan

Survey time period

Q3 2024

Age group

16 years and older

Special properties

survey among internet users

Supplementary notes

Citation formats

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Other statistics that may interest you Online shopping behavior in Japan

Overview

5

Device usage

5

Platform usage

4

Shopping categories

5

Purchase decision

4

Customer satisfaction

4

Online payment

4

Further related statistics

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Digital shopping behavior in Japan

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