Incentives to motivate online purchases in Japan Q3 2024

Published by Statista Research Department, Feb 28, 2025

In the third quarter of 2024, free delivery was the leading factor that would encourage internet users in Japan to use online shopping services, with over 67 percent of respondents. Free delivery as well as coupons and discounts were factors that would work as an incentive for the majority of online users to make online purchases.

Leading incentives to motivate online purchases among internet users in Japan as of Q3 2024

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Release date

February 2025

Region

Japan

Survey time period

Q3 2024

Age group

16 years and older

Special properties

survey among internet users

Supplementary notes

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Statistics on " B2C e-commerce in Japan "

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Other statistics that may interest you B2C e-commerce in Japan

Overview

4

Segments

5

B2C services

3

Major platform operators

4

Marketplaces

5

Shopping behavior

4

Purchase decisions

4

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Topics

B2C e-commerce in JapanInternet usage in JapanE-commerce in JapanRetail trade in JapanOnline banking in Japan
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