Influencers' other income sources in Brazil 2024

Published by
J. G. Navarro,
Jan 31, 2025

During a survey among influencers in Brazil released in December 2024, approximately 25.6 percent of respondents said all their income came from influencer marketing. Around 20.6 percent also worked as freelancers, while 19.6 percent were registered employees.

Influencers' other income sources in Brazil as of December 2024

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Sources

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Release date

December 2024

Region

Brazil

Survey time period

as of December 16, 2024

Number of respondents

>900

Method of interview

Online survey

Supplementary notes

The source does not specify the survey date; the date shown is the release date. The number of respondents refers to the total, as the source does not specify how many were influencers, agencies, PR agents, and brands.

Percentage points missing to 100 are probably due to rounding.

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