During an April 2023 online survey among adults in the United States, 13 percent of respondents reported thinking that a product's logo was a major consideration when shopping at a grocery store. Around 36 percent deemed it a minor consideration, while the remaining 51 percent said it was not a consideration at all. According to the same study, approximately 56 percent of U.S. GenZers purchased a product because it had an interesting logo.
Level of consideration for a product's logo when buying at a grocery store among adults in the United States as of April 2023
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Morning Consult. (May 8, 2023). Level of consideration for a product's logo when buying at a grocery store among adults in the United States as of April 2023 [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1385397/level-consideration-product-logo-buying-groceries-adults-united-states/
Morning Consult. "Level of consideration for a product's logo when buying at a grocery store among adults in the United States as of April 2023." Chart. May 8, 2023. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1385397/level-consideration-product-logo-buying-groceries-adults-united-states/
Morning Consult. (2023). Level of consideration for a product's logo when buying at a grocery store among adults in the United States as of April 2023. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1385397/level-consideration-product-logo-buying-groceries-adults-united-states/
Morning Consult. "Level of Consideration for a Product's Logo When Buying at a Grocery Store among Adults in The United States as of April 2023." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1385397/level-consideration-product-logo-buying-groceries-adults-united-states/
Morning Consult, Level of consideration for a product's logo when buying at a grocery store among adults in the United States as of April 2023 Statista, https://www.statista.com/statistics/1385397/level-consideration-product-logo-buying-groceries-adults-united-states/ (last visited April 21, 2025)
Level of consideration for a product's logo when buying at a grocery store among adults in the United States as of April 2023 [Graph], Morning Consult, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1385397/level-consideration-product-logo-buying-groceries-adults-united-states/
