From January to April 2023, Vanish was the laundry detergent brand with the highest advertising expenditure in Czechia. It spent nearly ** million Czech koruna in this time frame. Persil placed second with a spending of **** million koruna, followed by Woolite with an expenditure of **** million koruna.
These values correspond to the price list value which is not an equivalent to the net investment in advertising space. However, it does reflect the current development and trends in the advertising market.
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Nielsen Admosphere. (May 17, 2023). Laundry detergent brands with the highest advertising expenditure in Czechia from January to April 2023 (in million Czech koruna) [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/1385482/czechia-ad-expenditure-of-laundry-detergent-brands/
Nielsen Admosphere. "Laundry detergent brands with the highest advertising expenditure in Czechia from January to April 2023 (in million Czech koruna)." Chart. May 17, 2023. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/1385482/czechia-ad-expenditure-of-laundry-detergent-brands/
Nielsen Admosphere. (2023). Laundry detergent brands with the highest advertising expenditure in Czechia from January to April 2023 (in million Czech koruna). Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/1385482/czechia-ad-expenditure-of-laundry-detergent-brands/
Nielsen Admosphere. "Laundry Detergent Brands with The Highest Advertising Expenditure in Czechia from January to April 2023 (in Million Czech Koruna)." Statista, Statista Inc., 17 May 2023, https://www.statista.com/statistics/1385482/czechia-ad-expenditure-of-laundry-detergent-brands/
Nielsen Admosphere, Laundry detergent brands with the highest advertising expenditure in Czechia from January to April 2023 (in million Czech koruna) Statista, https://www.statista.com/statistics/1385482/czechia-ad-expenditure-of-laundry-detergent-brands/ (last visited June 27, 2025)
Laundry detergent brands with the highest advertising expenditure in Czechia from January to April 2023 (in million Czech koruna) [Graph], Nielsen Admosphere, May 17, 2023. [Online]. Available: https://www.statista.com/statistics/1385482/czechia-ad-expenditure-of-laundry-detergent-brands/
