Annual influencer marketing spending range according to brands in Brazil 2024

Published by
J. G. Navarro,
Jan 10, 2025

During a survey among brands working with influencer marketing in Brazil published in December 2024, over one-third (35.7 percent) reported investing less than 10 thousand Brazilian reals in that type of social media marketing that year. Around 6.5 percent stated they allocated over 500 thousand reals to influencer marketing throughout 2023.

Annual influencer marketing spending range among brands planning to invest in the tactic in Brazil as of December 2024

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Release date

December 2024

Region

Brazil

Survey time period

as of December 16, 2024

Number of respondents

>900

Special properties

among brands already planning to invest in influencer marketing

Method of interview

Online survey

Supplementary notes

The source does not specify the survey date; the date shown is the release date. The number of respondents refers to the total, as the source does not specify how many were influencers, agencies, PR agents, and brands.

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Overview

6

Brands

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Strategies

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Influencers

8

Audiences

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Spotlight: TikTok audience

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Topics

Influencer marketing in BrazilAdvertising in BrazilInfluencer marketing worldwideInfluencer marketing in the U.S.Influencer marketing in Europe
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