J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowShare of brands planning to raise influencer marketing spending in Brazil 2023-2024
During survey among brands working with influencer marketing in Brazil published in December 2024, approximately 43 percent reported planning to increase their spending on that type of social media marketing in 2025. A year earlier, the share stood at nearly 70 percent. According to the same study, at the end of 2024, almost 65 percent of agencies in Brazil recommended that their clients spend more on influencer marketing throughout the following year.
