During a survey among agencies in Brazil released in late 2024, approximately 65 percent reported recommending that their clients increased their spending on influencer marketing in the following year. At the end of 2023, the share stood at 82 percent.
Percentage of advertising agencies advising their clients to increase the spending on influencer marketing spending in Brazil in 2023 and 2024
* The source does not specify the survey dates; the dates shown are the release dates of each report. The number of respondents refers to the total in 2024, as the source does not specify how many were influencers, agencies, PR agents, and brands.
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Influency.me. (January 9, 2025). Percentage of advertising agencies advising their clients to increase the spending on influencer marketing spending in Brazil in 2023 and 2024 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1385506/agencies-advice-marketing-spending-brazil/
Influency.me. "Percentage of advertising agencies advising their clients to increase the spending on influencer marketing spending in Brazil in 2023 and 2024." Chart. January 9, 2025. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1385506/agencies-advice-marketing-spending-brazil/
Influency.me. (2025). Percentage of advertising agencies advising their clients to increase the spending on influencer marketing spending in Brazil in 2023 and 2024. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1385506/agencies-advice-marketing-spending-brazil/
Influency.me. "Percentage of Advertising Agencies Advising Their Clients to Increase The Spending on Influencer Marketing Spending in Brazil in 2023 and 2024." Statista, Statista Inc., 9 Jan 2025, https://www.statista.com/statistics/1385506/agencies-advice-marketing-spending-brazil/
Influency.me, Percentage of advertising agencies advising their clients to increase the spending on influencer marketing spending in Brazil in 2023 and 2024 Statista, https://www.statista.com/statistics/1385506/agencies-advice-marketing-spending-brazil/ (last visited May 17, 2025)
Percentage of advertising agencies advising their clients to increase the spending on influencer marketing spending in Brazil in 2023 and 2024 [Graph], Influency.me, January 9, 2025. [Online]. Available: https://www.statista.com/statistics/1385506/agencies-advice-marketing-spending-brazil/
