Use of social media for brand research in Romania 2025
In February 2025, there were 13 million social media users in Romania. For brand research on social media, most respondents used any social media platform - 67.9 percent, followed by 40.5 percent using social networks. Brand research through micro-blogs (e.g. X) was the least used approach - 4.7 percent, which decreased by 0.8 percent compared to 2024.