Expected budget increase in CTV ad spend worldwide 2022-2023

Published by
J. G. Navarro,
Jul 4, 2025
According to a survey conducted among marketing professionals worldwide in December 2022, 18 percent of respondents stated they planned a 50 percent or more budget increase in connected TV (CTV) advertising spending in the following year. This marked a five percent increase from the share of respondents who had said the same a year before.
Log in or register to access precise data.

Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

April 2023

Region

Worldwide

Survey time period

December 7 to 21, 2022

Number of respondents

1,524 respondents

Age group

18 years and older

Special properties

among marketing professionals around the world; 50 percent or more increase

Method of interview

Online survey

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Connected TV in India "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Connected TV in India

Overview

6

Advertising

5

Market leaders

6

CTV market

3

Consumption trends

5

Further Content: You might find this interesting as well

Topics

Connected TV in IndiaConnected TV viewership in the United StatesInternet usage in IndiaSmart and connected TVsCTV advertising in the U.S.
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.