Advertising investment estimates in Portugal 2002-2023, by medium

Published by Beatriz Luz, Jul 9, 2025

Over the considered period, advertising investments in Portugal were estimated to be the highest in 2007, at more than *** million euros. Television advertising investments were estimated to reach almost *** million euros in the same year. Apart from online advertisement, all other channels of advertising were predicted to register a decrease in terms of investments over the years, with outdoor advertising investments dropping from ** million euros, in 2002, to ** million euros, in 2023.

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Advertising investment estimates in Portugal from 2002 to 2023, by medium (in 1,000 euros)

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Release date

July 2024

Region

Portugal

Survey time period

2002 to 2023

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Advertising in PortugalAdvertising in EuropeDigital advertising in EuropeTelevision advertising in the U.S.Advertising in Spain
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