Advertising investment in Portugal 2023, by sector and medium

Published by Beatriz Luz, Aug 12, 2024

As of 2023, the commerce industry dominated advertising investments in Portugal, especially on television, as more than 2.5 billion euros were invested in this medium. Advertising via the internet was the second most relevant medium for the commerce industry in terms of advertising value, mobilizing 794.320 million euros. 
Banks and financial institutions were responsible for the highest online advertising investment value in Portugal, which reached 134 million euros.
Cinema was the medium with the lowest investment values.

Advertising investment in Portugal in 2023, by sector and medium (in million euros)

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Release date

July 2024

Region

Portugal

Survey time period

2023

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Statistics on " Advertising in Portugal "

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Other statistics that may interest you Advertising in Portugal

Overview

6

Traditional media

4

Digital media

5

Advertising and enterprises

4

Advertising companies

5

Leading players

6

Media conglomerates

8

Consumer perception

6

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Topics

Advertising in PortugalAdvertising in EuropeDigital advertising in EuropeTelevision advertising in the U.S.Advertising in Spain
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