As of May 2024, around ** percent of marketers surveyed in Brazil said generating amplification and awareness of a brand was among the influencer marketing goals producing the best results. Approximately ** percent mentioned reaching new audiences, while ** percent cited translating the brand's messages. According to the same study, marketers' leading criteria for selecting influencers included affinity with the brand's target group and credibility.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Youpix. (May 29, 2024). Influencer marketing's leading goals in producing the best results according to marketers in Brazil as of May 2024 [Graph]. In Statista. Retrieved July 03, 2025, from https://www.statista.com/statistics/1385915/influencer-marketing-results-brazil/
Youpix. "Influencer marketing's leading goals in producing the best results according to marketers in Brazil as of May 2024." Chart. May 29, 2024. Statista. Accessed July 03, 2025. https://www.statista.com/statistics/1385915/influencer-marketing-results-brazil/
Youpix. (2024). Influencer marketing's leading goals in producing the best results according to marketers in Brazil as of May 2024. Statista. Statista Inc.. Accessed: July 03, 2025. https://www.statista.com/statistics/1385915/influencer-marketing-results-brazil/
Youpix. "Influencer Marketing's Leading Goals in Producing The Best Results According to Marketers in Brazil as of May 2024." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1385915/influencer-marketing-results-brazil/
Youpix, Influencer marketing's leading goals in producing the best results according to marketers in Brazil as of May 2024 Statista, https://www.statista.com/statistics/1385915/influencer-marketing-results-brazil/ (last visited July 03, 2025)
Influencer marketing's leading goals in producing the best results according to marketers in Brazil as of May 2024 [Graph], Youpix, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1385915/influencer-marketing-results-brazil/
