Share of companies with social network profiles or accounts in Brazil 2019-2024

Published by
Tiago Bianchi,
May 15, 2025

During a survey conducted among companies in Brazil between March and November 2024, approximately ** percent reported having a profile or account on an online social network. About five years earlier, in 2019, the share stood at ** percent. Within the same period, the share of Brazilian companies paying for online ads stood ** percent.

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Percentage of companies with social network profiles or accounts in Brazil from 2019 to 2024

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Release date

August 2024

Region

Brazil

Survey time period

2019 to 2024

Number of respondents

4,453*

Special properties

only companies with 10 or more employees

Method of interview

Telephone interview

Supplementary notes

Data prior to 2024 retrieved from earlier releases.

* Number of responding companies in 2024

Number of responding companies in 2023 = 4,457
Number of responding companies in 2021/2022 = 4,064
Number of responding companies in 2019 = 7,000

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