During a 2024 survey in Mexico, over ** percent of responding advertisers mentioned inflation could impact their advertising spending decisions in the following year. Meanwhile, ** percent of the interviewees cited geopolitical tensions as a factor that could influence their ad budget.
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IAB México. (December 2, 2024). Events impacting advertising spending decisions among companies in Mexico in 2024 [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/1387100/factor-impact-ad-spend-mexico/
IAB México. "Events impacting advertising spending decisions among companies in Mexico in 2024." Chart. December 2, 2024. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/1387100/factor-impact-ad-spend-mexico/
IAB México. (2024). Events impacting advertising spending decisions among companies in Mexico in 2024. Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/1387100/factor-impact-ad-spend-mexico/
IAB México. "Events Impacting Advertising Spending Decisions among Companies in Mexico in 2024." Statista, Statista Inc., 2 Dec 2024, https://www.statista.com/statistics/1387100/factor-impact-ad-spend-mexico/
IAB México, Events impacting advertising spending decisions among companies in Mexico in 2024 Statista, https://www.statista.com/statistics/1387100/factor-impact-ad-spend-mexico/ (last visited June 27, 2025)
Events impacting advertising spending decisions among companies in Mexico in 2024 [Graph], IAB México, December 2, 2024. [Online]. Available: https://www.statista.com/statistics/1387100/factor-impact-ad-spend-mexico/
