A 2022 survey conducted predominantly with Italian women revealed that around **** in ** female beauty shoppers would be interested in using personalized skincare recommendation services in the future. Additionally, about a quarter of those surveyed expressed an interested in using tech-related beauty services such as AR apps that allow virtually trying on makeup.
* Total number of participants in Italy, Spain and France, of which 3,000 were women.
The source does not provide the specific number of respondents for Italy.
The source does not provide a release date, the date used is that of last access.
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Klarna. (May 30, 2023). Beauty service preferences consumers are interested in using in the future in Italy in 2022 [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1387408/beauty-service-preference-italian-beauty-consumers/
Klarna. "Beauty service preferences consumers are interested in using in the future in Italy in 2022." Chart. May 30, 2023. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1387408/beauty-service-preference-italian-beauty-consumers/
Klarna. (2023). Beauty service preferences consumers are interested in using in the future in Italy in 2022. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1387408/beauty-service-preference-italian-beauty-consumers/
Klarna. "Beauty Service Preferences Consumers Are Interested in Using in The Future in Italy in 2022." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1387408/beauty-service-preference-italian-beauty-consumers/
Klarna, Beauty service preferences consumers are interested in using in the future in Italy in 2022 Statista, https://www.statista.com/statistics/1387408/beauty-service-preference-italian-beauty-consumers/ (last visited July 15, 2025)
Beauty service preferences consumers are interested in using in the future in Italy in 2022 [Graph], Klarna, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1387408/beauty-service-preference-italian-beauty-consumers/
