E-commerce e-mail marketing benchmarks worldwide 2020-2023

Published by Statista Research Department, Dec 10, 2024

In 2023, the open rates for e-commerce e-mail marketing campaigns increased to 25.1 percent, compared to 10.16 percent three years prior. 

E-commerce e-mail marketing benchmarks worldwide from 2020 to 2023

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Release date

February 2024

Region

Worldwide

Survey time period

2020 to 2023

Special properties

based on 23 billion email messages sent from the Omnisend platform; wider industry metrics may vary

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Statistics on " E-commerce marketing and advertising "

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Other statistics that may interest you E-commerce marketing and advertising

Overview

7

Selected markets

6

Leading players

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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