E-mail marketing campaigns benchmarks in e-commerce worldwide 2020-2024

Published by
J. G. Navarro,
Jun 11, 2025

In 2024, the open rates for e-commerce e-mail marketing campaigns increased to ***** percent, compared to **** percent three years prior.

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E-commerce e-mail marketing campaigns benchmarks worldwide from 2020 to 2024

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Release date

February 2025

Region

Worldwide

Survey time period

2020 to 2024

Special properties

based on 24 billion email messages, 230 million SMS, and 413 million push messages sent from the Omnisend platform; wider industry metrics may vary

Supplementary notes

* Methodology in 2024 separates the click rate into two distinct categories. Click rate in this context is taken as the click-to-sent rate, not the click-to-open. The data is also divided between annual campaigns and automations.

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Statistics on " E-commerce marketing and advertising "

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Other statistics that may interest you E-commerce marketing and advertising

Overview

7

Leading players

5

Selected markets

6

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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