According to global data gathered on an e-mail marketing platform, an excessive number of campaign push messages sent by e-commerce merchants has resulted in higher open rates in 2024, compared to 2023. By the fourth quarter of 2024, the click-to-conversion was at **** percent.
based on 24 billion email messages, 230 million SMS, and 413 million push messages sent from the Omnisend platform; wider industry metrics may vary
Supplementary notes
Methodology in 2024 separates the click rate into two distinct categories. Therefore, previous click-to-conversion rates prior to 2024 are unavailable. The data is also divided between annual campaigns and automations.
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Omnisend. (February 5, 2025). E-commerce web push notifications from marketing campaigns benchmarks worldwide from 2020 to 2024 [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend. "E-commerce web push notifications from marketing campaigns benchmarks worldwide from 2020 to 2024." Chart. February 5, 2025. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend. (2025). E-commerce web push notifications from marketing campaigns benchmarks worldwide from 2020 to 2024. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend. "E-commerce Web Push Notifications from Marketing Campaigns Benchmarks Worldwide from 2020 to 2024." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
Omnisend, E-commerce web push notifications from marketing campaigns benchmarks worldwide from 2020 to 2024 Statista, https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/ (last visited June 20, 2025)
E-commerce web push notifications from marketing campaigns benchmarks worldwide from 2020 to 2024 [Graph], Omnisend, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/1388241/e-commerce-web-push-marketing-benchmarks-worldwide/
