Booking.com was the most-visited travel and tourism website worldwide in 2024, with an average of 562.6 million visits per month during the measured period. Tripadvisor.com ranked second, with 150.2 million visits, while Airbnb.com registered over 105.4 million average accesses.
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Most popular travel and tourism websites worldwide from January to December 2024, based on average monthly visits
(in millions)
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Semrush. (February 28, 2025). Most popular travel and tourism websites worldwide from January to December 2024, based on average monthly visits (in millions) [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1388573/top-travel-tourism-websites-by-monthly-visits/
Semrush. "Most popular travel and tourism websites worldwide from January to December 2024, based on average monthly visits (in millions)." Chart. February 28, 2025. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1388573/top-travel-tourism-websites-by-monthly-visits/
Semrush. (2025). Most popular travel and tourism websites worldwide from January to December 2024, based on average monthly visits (in millions). Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1388573/top-travel-tourism-websites-by-monthly-visits/
Semrush. "Most Popular Travel and Tourism Websites Worldwide from January to December 2024, Based on Average Monthly Visits (in Millions)." Statista, Statista Inc., 28 Feb 2025, https://www.statista.com/statistics/1388573/top-travel-tourism-websites-by-monthly-visits/
Semrush, Most popular travel and tourism websites worldwide from January to December 2024, based on average monthly visits (in millions) Statista, https://www.statista.com/statistics/1388573/top-travel-tourism-websites-by-monthly-visits/ (last visited June 20, 2025)
Most popular travel and tourism websites worldwide from January to December 2024, based on average monthly visits (in millions) [Graph], Semrush, February 28, 2025. [Online]. Available: https://www.statista.com/statistics/1388573/top-travel-tourism-websites-by-monthly-visits/
