E-commerce eye makeup market share SEA 2024, by category

Published by Thuy D., Jun 20, 2025

In 2024, mascara was the leading eye makeup category, with about **** percent of the e-commerce eye makeup market in Southeast Asia. In comparison, the eyeliner makeup category accounted for around **** percent of the e-commerce eye makeup market in the region in 2024.

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Market share of the e-commerce eye makeup market in Southeast Asia in 2024, by category

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Release date

August 2024

Region

Asia, APAC

Survey time period

June 2024

Special properties

including Indonesia, Thailand, Vietnam, the Philippines, Malaysia, and Singapore.

Supplementary notes

Based on first-hand data on Southeast-Asian market performance from Shopee and Lazada.

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Statistics on " Cosmetics in the Asia-Pacific region "

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Other statistics that may interest you Cosmetics in the Asia-Pacific region

Overview

4

Leading markets

4

Leading companies

6

Consumer behavior

5

International trade

6

Southeast Asian cosmetics market

6

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Topics

Cosmetics in the Asia-Pacific regionBeauty industry in JapanBeauty and personal care industry in IndiaBeauty and personal care in ThailandBeauty services in Japan
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