B2B ad spend in the U.S. 2020-2024

Published by
Julia Faria,
Jul 1, 2025

In 2022, business-to-business (B2B) advertising spending in the United States amounted to ** billion U.S. dollars, up from **** billion dollars in the previous year. Investments in B2B advertising are expected to keep the upward trend, reaching roughly **** billion dollars in 2024.

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Business-to-business (B2B) advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars)

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Release date

March 2023

Region

United States

Survey time period

2020 to 2022

Supplementary notes

* Forecast.

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