In 2023, about ** percent of Italian consumers participating in a survey stated that one of the most important parameters for a sustainable beauty product was recycled packaging.
Up to five answers could be selected. The source asked respondents which parameters that make a beauty product sustainable they considered the most important, *Total number of respondents, including participants in other countries.
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McKinsey & Company. (May 22, 2023). Most important criteria that make beauty products sustainable according to consumers in Italy in 2023 [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1388728/most-valued-criteria-for-sustainable-beauty-products-italy/
McKinsey & Company. "Most important criteria that make beauty products sustainable according to consumers in Italy in 2023." Chart. May 22, 2023. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1388728/most-valued-criteria-for-sustainable-beauty-products-italy/
McKinsey & Company. (2023). Most important criteria that make beauty products sustainable according to consumers in Italy in 2023. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1388728/most-valued-criteria-for-sustainable-beauty-products-italy/
McKinsey & Company. "Most Important Criteria That Make Beauty Products Sustainable According to Consumers in Italy in 2023." Statista, Statista Inc., 22 May 2023, https://www.statista.com/statistics/1388728/most-valued-criteria-for-sustainable-beauty-products-italy/
McKinsey & Company, Most important criteria that make beauty products sustainable according to consumers in Italy in 2023 Statista, https://www.statista.com/statistics/1388728/most-valued-criteria-for-sustainable-beauty-products-italy/ (last visited July 15, 2025)
Most important criteria that make beauty products sustainable according to consumers in Italy in 2023 [Graph], McKinsey & Company, May 22, 2023. [Online]. Available: https://www.statista.com/statistics/1388728/most-valued-criteria-for-sustainable-beauty-products-italy/