Most popular wellness product categories in the U.S. 2023

Published by
D. Petruzzi,
Jun 25, 2025

As of 2023, nearly ** percent of U.S. consumers taking part in a survey stated that they used and/or bought home wellness products, such as scented candles and home fragrances, regularly. Meanwhile, about ** percent of participants said that they never made use of cosmetic surgery.

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Most popular wellness product categories in the United States in 2023, by use and purchase frequency

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Release date

May 2023

Region

United States

Survey time period

2023

Number of respondents

2,096 respondents

Age group

18 years and older

Supplementary notes

The source does not provide any information regarding missing percentage points to or exceeding 100 percent.

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Global overview

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United States

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Europe

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Consumers and brands

8

Leading companies

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International trade

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Topics

Wellness industry in the U.S.
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