Quarterly PayPal penetration, online or offline, in Italy 2018-2025

Published by

Jun 16, 2025

PayPal adoption for online shopping in Italy was lower in 2025 than it was in early 2020, although it remained as a popular solution for consumers. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used PayPal in the past 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping.

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of the respondents from Italy indicated they had used PayPal in a POS setting between July 2023 and June 2025 - with an additional

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out of 10 saying they used PayPal during this same time for online payments.

PayPal usage either for online payments or at POS in Italy from 2018 to 1st quarter of 2025

Characteristic	Regardless of situation (Consumers who used payment services)	Regardless of situation (All consumers, including non-users of payment services)	Stores, restaurants or other POS (Consumers who used mobile payments)	Stores, restaurants or other POS (All consumers, including non-mobile payment users)	Online (Consumers who used online payments)	Online (All consumers, including non-mobile payment users)
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Release date

April 2025

More information

Region

Italy

Survey time period

April 1, 2024, to March 27, 2025

Number of respondents

12,000+ per country

Age group

18-64 years

Special properties

internet users; For this statistic, two sets of metrics are displayed: "Share of respondents who used payment services [since 2025] / used mobile payments or online payments [up to 2024]" and "Share of total respondents"

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Which payment services have you used in the past 12 months? (multi-pick)". In all editions before 2025, the source asked two questions - which were discontinued in 2025: "Which online payment services have you used in the past 12 months? (multi-pick)" and "Which of these services have you used in the past 12 months to pay in stores, restaurants or other points of sale with your smartphone? (multi-pick)".

The countries provided are part of the extended questionnaire within Statista's Global Consumer Survey, meaning there are no other countries with this same information. More information on the methodology can be found here.

For countries/territories receiving the extended questionnaire, the Global Consumer Survey utilizes a rolling survey system with four survey waves per year: The most recent data set contains the interviews of the last 12 months. This ensures trend stability and a higher number of interviews available for analysis, allowing you to adequately analyze smaller target groups, media, and brands.

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