Apple Pay adoption for in-store payments in the United Kingdom was higher in 2024 than it was in early 2020, signaling a growing use among consumers. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Apple Pay in the past 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. Six out of 10 respondents from the UK indicated they had used Apple Pay in a POS setting between July 2023 and June 2024 — with an additional four out of 10 saying they used Apple Pay during this same time for online payments.
Apple Pay usage either for online payments or at POS in the United Kingdom (UK) from 2018 to 4th quarter of 2024
Characteristic
Stores, restaurants or other POS (Share of respondents who used mobile payments)
Stores, restaurants or other POS (Share of total respondents, including non-mobile payment users)
Online (Share of respondents who used online payments)
Online (Share of total respondents, including non-mobile payment users)
internet users; For this statistic, two sets of metrics are displayed: "Share of respondents who used mobile or online payments" and "Share of total respondents"
Method of interview
Online survey
Supplementary notes
The questions were phrased by the source as follows: "Which online payment services have you used in the past 12 months? (multi-pick)" and "Which of these services have you used in the past 12 months to pay in stores, restaurants or other points of sale with your smartphone? (multi-pick)".
Some countries in Statista's Global Consumer Survey are part of an extended questionnaire. More information on the methodology can be found here.
For countries/territories receiving the extended questionnaire the Global Consumer Survey utilizes a rolling survey system with four survey waves
per year: The most recent data set contains the interviews of the last 12
months. This ensures trend stability and a higher number of interviews
available for analysis, allowing you to adequately analyze smaller target
groups, media and brands.
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Statista. (January 4, 2025). Apple Pay usage either for online payments or at POS in the United Kingdom (UK) from 2018 to 4th quarter of 2024 [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1389494/apple-pay-adoption-in-uk/
Statista. "Apple Pay usage either for online payments or at POS in the United Kingdom (UK) from 2018 to 4th quarter of 2024." Chart. January 4, 2025. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1389494/apple-pay-adoption-in-uk/
Statista. (2025). Apple Pay usage either for online payments or at POS in the United Kingdom (UK) from 2018 to 4th quarter of 2024. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1389494/apple-pay-adoption-in-uk/
Statista. "Apple Pay Usage Either for Online Payments or at Pos in The United Kingdom (Uk) from 2018 to 4th Quarter of 2024." Statista, Statista Inc., 4 Jan 2025, https://www.statista.com/statistics/1389494/apple-pay-adoption-in-uk/
Statista, Apple Pay usage either for online payments or at POS in the United Kingdom (UK) from 2018 to 4th quarter of 2024 Statista, https://www.statista.com/statistics/1389494/apple-pay-adoption-in-uk/ (last visited May 15, 2025)
Apple Pay usage either for online payments or at POS in the United Kingdom (UK) from 2018 to 4th quarter of 2024 [Graph], Statista, January 4, 2025. [Online]. Available: https://www.statista.com/statistics/1389494/apple-pay-adoption-in-uk/
