Google Pay use in Sweden 2024| Statista

Google Pay adoption for online payments in Sweden was higher in 2024 than it was in early 2020, signaling a growing use among consumers. This is according to two different questions asked throughout multiple surveys from Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Google Pay in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. Two out of 10 respondents from Sweden indicated they had used Google Pay in a POS setting between July 2023 and June 2024 - with an additional two out of 10 saying they used Google Pay during this same time for online payments.

Google Pay usage either for online payments or at POS in Sweden from 2019 to 4th quarter of 2024

Characteristic	Stores, restaurants or other POS (Share of respondents who used mobile payments)	Stores, restaurants or other POS (Share of total respondents, including non-mobile payment users)	Online (Share of respondents who used online payments)	Online (Share of total respondents, including non-mobile payment users)
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Release date

January 2025

More information

Region

Sweden

Survey time period

January 9, 2024, to December 21, 2024

Number of respondents

12,000+ per country

Age group

18-64 years

Special properties

internet users; For this statistic, two sets of metrics are displayed: "Share of respondents who used mobile or online payments" and "Share of total respondents"

Method of interview

Online survey

Supplementary notes

The questions were phrased by the source as follows: "Which online payment services have you used in the past 12 months? (multi-pick)" and "Which of these services have you used in the past 12 months to pay in stores, restaurants or other points of sale with your smartphone? (multi-pick)".

Some countries in Statista's Global Consumer Survey are part of an extended questionnaire. More information on the methodology can be found here.

For countries/territories receiving the extended questionnaire the Global Consumer Survey utilizes a rolling survey system with four survey waves per year: The most recent data set contains the interviews of the last 12 months. This ensures trend stability and a higher number of interviews available for analysis, allowing you to adequately analyze smaller target groups, media and brands.

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