Share of returning online shoppers in France 2023, by category

Published by Statista Research Department, Apr 17, 2025
Fast-moving consumer goods (FMCG) had the highest customer retention rate among the main e-commerce categories in France in the first quarter of 2023, with a returning customer rate of 62 percent. In contrast, categories like fashion and home appliances had a customer retention rate of 54 percent and 51 percent, respectively.

E-commerce customer retention rate in France in 1st quarter 2023, by category

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2023

Region

France

Survey time period

Q1 2023

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce in France "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce in France

Overview

5

User penetration

3

E-commerce merchants

8

Consumer behavior

8

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in FranceOnline marketplaces in FranceSustainable e-commerce in FranceFashion e-commerce in FranceE-commerce in the European Union
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.