In 2023, the real estate and construction sector contributed 19 percent to out-of-home advertising expenditure in India. This was followed by the organized retail sector with an increase in its ad expenditure share compared to the previous year. Meanwhile, FMCG dropped to fourth place while consumer services saw an increase in its ad spend, thus surpassing FMCG.
Out-Of-Home advertising expenditure distribution across India in 2023, by category
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Out-Of-Home advertising expenditure distribution across India in 2023, by category
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EY, & FICCI. (March 12, 2024). Out-Of-Home advertising expenditure distribution across India in 2023, by category [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1391394/india-ooh-ad-spend-share-by-category/
EY, und FICCI. "Out-Of-Home advertising expenditure distribution across India in 2023, by category." Chart. March 12, 2024. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1391394/india-ooh-ad-spend-share-by-category/
EY, FICCI. (2024). Out-Of-Home advertising expenditure distribution across India in 2023, by category. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1391394/india-ooh-ad-spend-share-by-category/
EY, and FICCI. "Out-of-home Advertising Expenditure Distribution across India in 2023, by Category." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1391394/india-ooh-ad-spend-share-by-category/
EY & FICCI, Out-Of-Home advertising expenditure distribution across India in 2023, by category Statista, https://www.statista.com/statistics/1391394/india-ooh-ad-spend-share-by-category/ (last visited May 09, 2025)
Out-Of-Home advertising expenditure distribution across India in 2023, by category [Graph], EY, & FICCI, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1391394/india-ooh-ad-spend-share-by-category/
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