Engagement with user-generated content South Korea 2023

Published by
Nina Jobst,
Jul 10, 2025
According to a survey on user-generated content conducted by Rakuten Insight in South Korea in ***********, more than half of the respondents stated that they had engaged with online content created by other people before. The survey revealed that most South Korean consumers were interested in product information when engaging with user-generated content.
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Experience of engaging with user-generated content in South Korea as of August 2023

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Release date

October 2023

Region

South Korea

Survey time period

August 10 to 31, 2023

Number of respondents

7,073 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Have you ever engaged with user-generated content (such as reviews, videos, blogs, and social media posts created by people)?"

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Topics

User-generated content in South KoreaSocial media usage in South KoreaDigital Lifestyles in South KoreaDigital advertising in South KoreaMobile internet usage in South Korea
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