A spring 2023 survey among public relations (PR) professionals in the United States, Canada, Europe, and Asia asked them to select a maximum of four skills the companies they worked for will need in the next five years to succeed. Media relations ranked first, mentioned by 47 percent of the interviewees. Strategic planning followed, cited by 46 percent. According to another source's projections, the global PR industry revenue will surpass 107 billion U.S. dollars in 2023.
Skills companies employing public relations (PR) professionals needed to focus on in the following five years to succeed according to PRs worldwide as of April 2023
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Skills companies employing public relations (PR) professionals needed to focus on in the following five years to succeed according to PRs worldwide as of April 2023
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According to the source, respondents worked at various hierarchic levels at agencies and brands; most were in the United States, but some were spread across Canada, Europe, and Asia.
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Muck Rack. (May 3, 2023). Skills companies employing public relations (PR) professionals needed to focus on in the following five years to succeed according to PRs worldwide as of April 2023 [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1392725/skills-companies-pr/
Muck Rack. "Skills companies employing public relations (PR) professionals needed to focus on in the following five years to succeed according to PRs worldwide as of April 2023." Chart. May 3, 2023. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1392725/skills-companies-pr/
Muck Rack. (2023). Skills companies employing public relations (PR) professionals needed to focus on in the following five years to succeed according to PRs worldwide as of April 2023. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1392725/skills-companies-pr/
Muck Rack. "Skills Companies Employing Public Relations (Pr) Professionals Needed to Focus on in The following Five Years to Succeed According to Prs Worldwide as of April 2023." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1392725/skills-companies-pr/
Muck Rack, Skills companies employing public relations (PR) professionals needed to focus on in the following five years to succeed according to PRs worldwide as of April 2023 Statista, https://www.statista.com/statistics/1392725/skills-companies-pr/ (last visited May 08, 2025)
Skills companies employing public relations (PR) professionals needed to focus on in the following five years to succeed according to PRs worldwide as of April 2023 [Graph], Muck Rack, May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1392725/skills-companies-pr/
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