A 2025 survey revealed that audiences using social networks for news engage with sources differently depending on the network; for example ** percent of X (formerly Twitter) users paid the most attention to mainstream news outlets and journalists, while only ** percent of TikTok users and ** percent of Snapchat users did the same. These latter platforms saw higher attention directed toward creators and personalities, with ** percent of TikTok users and ** percent of Snapchat users engaging more with influencers and celebrities.
Respondents were randomly selected news users of each network, with the samples as follows: Facebook: 16,163, X: 8,255, YouTube: 14,570, Instagram: 11,066, Snapchat: 2,426, TikTok: 9,770.
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Reuters Institute for the Study of Journalism. (June 17, 2025). Sources of news paid most attention to among social media news users worldwide as of February 2025, by network [Graph]. In Statista. Retrieved July 25, 2025, from https://www.statista.com/statistics/1392866/social-media-news-topics-worldwide/
Reuters Institute for the Study of Journalism. "Sources of news paid most attention to among social media news users worldwide as of February 2025, by network." Chart. June 17, 2025. Statista. Accessed July 25, 2025. https://www.statista.com/statistics/1392866/social-media-news-topics-worldwide/
Reuters Institute for the Study of Journalism. (2025). Sources of news paid most attention to among social media news users worldwide as of February 2025, by network. Statista. Statista Inc.. Accessed: July 25, 2025. https://www.statista.com/statistics/1392866/social-media-news-topics-worldwide/
Reuters Institute for the Study of Journalism. "Sources of News Paid Most Attention to among Social Media News Users Worldwide as of February 2025, by Network." Statista, Statista Inc., 17 Jun 2025, https://www.statista.com/statistics/1392866/social-media-news-topics-worldwide/
Reuters Institute for the Study of Journalism, Sources of news paid most attention to among social media news users worldwide as of February 2025, by network Statista, https://www.statista.com/statistics/1392866/social-media-news-topics-worldwide/ (last visited July 25, 2025)
Sources of news paid most attention to among social media news users worldwide as of February 2025, by network [Graph], Reuters Institute for the Study of Journalism, June 17, 2025. [Online]. Available: https://www.statista.com/statistics/1392866/social-media-news-topics-worldwide/
