Top challenges to the public relations industry according to PR firms worldwide 2025

Published by
J. G. Navarro
,
Mar 20, 2025

During an early 2025 global survey among public relations (PR) firms, 29 percent of participants included clients' confidence to invest due to an uncertain economic outlook among the biggest challenges for the PR industry. Implementation of new disciplines and/or technologies ranked second, selected by 23 percent of respondents. According to the same study, corporate reputation was among the biggest opportunities for PR firms worldwide that year.

Leading challenges to the public relations (PR) industry according to PR firms worldwide as of January 2025

CharacteristicShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Leading challenges to the public relations (PR) industry according to PR firms worldwide as of January 2025

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Release date

March 2025

Region

Worldwide

Survey time period

January 6 to 17, 2025

Special properties

among IPRN members in Brazil, Canada, Chile, Colombia, Czechia, Denmark, France, Germany, India, Italy, Japan, Luxembourg, the Netherlands, Poland, Portugal, Puerto Rico, Spain, Sweden, the United Kingdom, and the United States

Supplementary notes

The source does not specify the number of respondents or the type of the survey.

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