During a survey carried out among UK consumers in April 2023, 67 percent of respondents said that spelling mistakes were among the leading things that stopped them from engaging with a branded email. Poor formatting and having no branded email signature also made it to the top three.
Elements that stopped consumers from engaging with a branded email in the United Kingdom (UK) as of April 2023
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Exclaimer. (June 13, 2023). Elements that stopped consumers from engaging with a branded email in the United Kingdom (UK) as of April 2023 [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1394431/factor-consumer-distrust-email-uk/
Exclaimer. "Elements that stopped consumers from engaging with a branded email in the United Kingdom (UK) as of April 2023." Chart. June 13, 2023. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1394431/factor-consumer-distrust-email-uk/
Exclaimer. (2023). Elements that stopped consumers from engaging with a branded email in the United Kingdom (UK) as of April 2023. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1394431/factor-consumer-distrust-email-uk/
Exclaimer. "Elements That Stopped Consumers from Engaging with a Branded Email in The United Kingdom (Uk) as of April 2023." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1394431/factor-consumer-distrust-email-uk/
Exclaimer, Elements that stopped consumers from engaging with a branded email in the United Kingdom (UK) as of April 2023 Statista, https://www.statista.com/statistics/1394431/factor-consumer-distrust-email-uk/ (last visited May 08, 2025)
Elements that stopped consumers from engaging with a branded email in the United Kingdom (UK) as of April 2023 [Graph], Exclaimer, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1394431/factor-consumer-distrust-email-uk/
