According to a survey conducted by Rakuten Insight in May 2023, 60 percent of Thai respondents were not willing to pay more for influencer-branded products. In contrast, 11 percent of the respondents in India were willing to pay up to 75 percent more on influencer and brand collaborations compared to similar, non-branded products.
Acceptable price ranges for influencer and brand collaboration products in the Asia-Pacific region as of May 2023, by country or territory
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Acceptable price ranges for influencer and brand collaboration products in the Asia-Pacific region as of May 2023, by country or territory
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Rakuten Insight. (June 12, 2023). Acceptable price ranges for influencer and brand collaboration products in the Asia-Pacific region as of May 2023, by country or territory [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1394662/apac-acceptable-price-ranges-for-influencer-products-by-country/
Rakuten Insight. "Acceptable price ranges for influencer and brand collaboration products in the Asia-Pacific region as of May 2023, by country or territory." Chart. June 12, 2023. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1394662/apac-acceptable-price-ranges-for-influencer-products-by-country/
Rakuten Insight. (2023). Acceptable price ranges for influencer and brand collaboration products in the Asia-Pacific region as of May 2023, by country or territory. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1394662/apac-acceptable-price-ranges-for-influencer-products-by-country/
Rakuten Insight. "Acceptable Price Ranges for Influencer and Brand Collaboration Products in The Asia-pacific Region as of May 2023, by Country or Territory." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1394662/apac-acceptable-price-ranges-for-influencer-products-by-country/
Rakuten Insight, Acceptable price ranges for influencer and brand collaboration products in the Asia-Pacific region as of May 2023, by country or territory Statista, https://www.statista.com/statistics/1394662/apac-acceptable-price-ranges-for-influencer-products-by-country/ (last visited May 08, 2025)
Acceptable price ranges for influencer and brand collaboration products in the Asia-Pacific region as of May 2023, by country or territory [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1394662/apac-acceptable-price-ranges-for-influencer-products-by-country/
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