Influence of social media on consumer purchase decision in Vietnam 2022, by category

Published by
Minh-Ngoc Nguyen
,
Jul 5, 2024
In a survey conducted in 2022 among consumers in Vietnam, about 63 percent said that social media posts had influenced their purchase of skincare and makeup products. About 62 percent of respondents made purchase decisions after being influenced by social media for clothing and accessories.

Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category

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Showing entries 1 to 13 (16 entries in total)
Statistic: Share of consumers whose purchase decision were influenced by social media in Vietnam as of December 2022, by category

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Source

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In cooperation with

McKinsey & Company

Release date

February 2023

Region

Vietnam

Survey time period

December 6 to 13, 2022

Number of respondents

1,074 respondents

Age group

18 years and older

Special properties

respondents whose purchases were influenced in last three months (any product category)

Supplementary notes

The source did not mention the type of survey used.

Original question: "Think about the purchases you have made in the following categories over the past 3 months. Were you influenced toward a certain brand by a post on social media in the following categories?"

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Statistics on " Social media in Vietnam "

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User behavior

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Topics

Social media in VietnamE-commerce in VietnamInternet usage in VietnamDigital advertising in VietnamSocial commerce in Vietnam
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