In the first quarter of 2023, the share of Gen Z consumers who bought a pre-owned item online was highest in France and Poland, at 82 percent each. On the other hand, Norway (83 percent) and Spain (79 percent) had the highest share of Gen Z consumers who sold secondhand items online during the same period.
Share of Gen Z consumers who purchased and sold a pre-owned item online in selected countries worldwide in 1st quarter 2023
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Share of Gen Z consumers who purchased and sold a pre-owned item online in selected countries worldwide in 1st quarter 2023
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17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
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Klarna. (June 23, 2023). Share of Gen Z consumers who purchased and sold a pre-owned item online in selected countries worldwide in 1st quarter 2023 [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/1395129/gen-z-buy-sell-pre-owned-item-online-by-country/
Klarna. "Share of Gen Z consumers who purchased and sold a pre-owned item online in selected countries worldwide in 1st quarter 2023." Chart. June 23, 2023. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/1395129/gen-z-buy-sell-pre-owned-item-online-by-country/
Klarna. (2023). Share of Gen Z consumers who purchased and sold a pre-owned item online in selected countries worldwide in 1st quarter 2023. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/1395129/gen-z-buy-sell-pre-owned-item-online-by-country/
Klarna. "Share of Gen Z Consumers Who Purchased and Sold a Pre-owned Item Online in Selected Countries Worldwide in 1st Quarter 2023." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1395129/gen-z-buy-sell-pre-owned-item-online-by-country/
Klarna, Share of Gen Z consumers who purchased and sold a pre-owned item online in selected countries worldwide in 1st quarter 2023 Statista, https://www.statista.com/statistics/1395129/gen-z-buy-sell-pre-owned-item-online-by-country/ (last visited May 11, 2025)
Share of Gen Z consumers who purchased and sold a pre-owned item online in selected countries worldwide in 1st quarter 2023 [Graph], Klarna, June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1395129/gen-z-buy-sell-pre-owned-item-online-by-country/
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