Number of YouTube influencers India 2024, by tier

Published by
Tanushree Basuroy,
Jan 30, 2025

As of 2024, India had as many as 300,000 content creators on YouTube who belonged to the nano influencer tier. Meanwhile, the number of influencers with a mega or celebrity status figured around 10,000. YouTube is the second most popular platform among Indian influencers after Instagram.

Number of content creators on YouTube in India in 2024, by tier (in 1,000s)

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Release date

April 2024

Region

India

Survey time period

2024

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Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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