According to a survey conducted in Japan in March 2023, more than 50 percent of young women stated that they trusted or referred to a particular influencer or celebrity because they were a fan of that person. Being a fan was the most commonly given reason, followed by liking the person's taste.
Leading reasons to trust influencers and celebrities among young women in Japan as of March 2023
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LINE Research. (May 10, 2023). Leading reasons to trust influencers and celebrities among young women in Japan as of March 2023 [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/1396646/japan-reasons-to-trust-influencers-and-celebrities-among-young-women/
LINE Research. "Leading reasons to trust influencers and celebrities among young women in Japan as of March 2023." Chart. May 10, 2023. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/1396646/japan-reasons-to-trust-influencers-and-celebrities-among-young-women/
LINE Research. (2023). Leading reasons to trust influencers and celebrities among young women in Japan as of March 2023. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/1396646/japan-reasons-to-trust-influencers-and-celebrities-among-young-women/
LINE Research. "Leading Reasons to Trust Influencers and Celebrities among Young Women in Japan as of March 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1396646/japan-reasons-to-trust-influencers-and-celebrities-among-young-women/
LINE Research, Leading reasons to trust influencers and celebrities among young women in Japan as of March 2023 Statista, https://www.statista.com/statistics/1396646/japan-reasons-to-trust-influencers-and-celebrities-among-young-women/ (last visited April 22, 2025)
Leading reasons to trust influencers and celebrities among young women in Japan as of March 2023 [Graph], LINE Research, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1396646/japan-reasons-to-trust-influencers-and-celebrities-among-young-women/
