In a survey conducted in May 2022 among consumers in New Zealand, over ** percent of respondents reported making online purchases through Facebook. YouTube and Instagram were also popular purchase channels for New Zealand's social media shoppers. Whilst TikTok was not favored overall, it was the second most popular social media purchase channel among Gen Z respondents.
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Klarna. (July 4, 2023). Share of consumers using social media to make online purchases in New Zealand in 2022, by platform [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1396672/new-zealand-social-media-platforms-used-to-make-online-purchases/
Klarna. "Share of consumers using social media to make online purchases in New Zealand in 2022, by platform." Chart. July 4, 2023. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1396672/new-zealand-social-media-platforms-used-to-make-online-purchases/
Klarna. (2023). Share of consumers using social media to make online purchases in New Zealand in 2022, by platform. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1396672/new-zealand-social-media-platforms-used-to-make-online-purchases/
Klarna. "Share of Consumers Using Social Media to Make Online Purchases in New Zealand in 2022, by Platform." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1396672/new-zealand-social-media-platforms-used-to-make-online-purchases/
Klarna, Share of consumers using social media to make online purchases in New Zealand in 2022, by platform Statista, https://www.statista.com/statistics/1396672/new-zealand-social-media-platforms-used-to-make-online-purchases/ (last visited July 13, 2025)
Share of consumers using social media to make online purchases in New Zealand in 2022, by platform [Graph], Klarna, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1396672/new-zealand-social-media-platforms-used-to-make-online-purchases/
